close
On April 27th, at the prestigious Beijing Auto China Show 2024, The Elite Cars, a subsidiary of Elite Group Holding and the UAE leading luxury car dealership, was appointed the official distributor for Lynk & Co across the Emirates.
Lynk & Co has gained global recognition for its comprehensive range of premium mobility solutions. This includes sedans, SUVs, as well as fuel-efficient options like Internal Combustion Engine (ICEV), Plug-in Hybrid Electric Vehicle (PHEV), and pure Electric Vehicles (EV).
After a successful introduction into the European Region five years ago and the Middle East last year, Lynk & Co will now launch in the UAE, a thriving car market and one of the largest in the region. The brand increasing popularity is reflected in its expanding network, and its entry into the UAE market through The Elite Cars is poised to elevate the brand to unprecedented heights.
“At The Elite Cars, we have always been committed to delivering excellence to our valued customers. Our relentless commitment to quality and customer satisfaction has established us as an automotive market leader. So, it is no surprise that with Lynk & Co on board, we have broadened our customer segment to now include the Global New Premium clientele,” said Mahmoud Imran, Sales and Operations Manager at The Elite Cars.
With Volvo’s 20+ ADAS function supporting Lynk & Co vehicles, global 5-star rates are ensured. Quality is guaranteed through modular development on CMA and SPA platforms with tier-1 suppliers like Bosch and BorgWarner. The designs reflect urban lifestyles worldwide with a unique Mega-city contrast while maintaining uncompromised performance as evidenced by motorsport success and readiness for PHEV/EV products in the future. Each vehicle offers cutting-edge features, advanced safety technologies, and exceptional performance, tailored to meet needs of the discerning Global New Premium customer segment.
"Elite Group Holding has established itself as a dynamic and formidable brand within the region. Our approach goes beyond product expansion and strategic partnerships with renowned manufacturers and global automotive experts. With Lynk & Co, we are now enhancing our segments to target a wider audience throughout the region. With great confidence, I believe that our partnership with Lynk & Co will propel further progress in the UAE automotive landscape," said Tamer Abu Khalaf, Partner, Elite
Group Holding.
“The partnership with The Elite Cars marks a significant milestone in our journey, uniting with one of the UAE’s foremost dealerships to transform the automotive experience in the region. We are confident this collaboration will pave the way for success,” commented Fred Shang, Deputy General Manager of Lynk & Co Overseas Division.
