On Sunday, November 30, 2025, The Elite Cars made a distinctive mark at The Luxury Opening Day of the 1000 Miglia UAE with a curated on-ground activation that celebrated heritage, craftsmanship, and refined automotive culture. Hosted at the Emirates Golf Club in Dubai, the event set an elegant stage for The Elite Cars to present their vision of luxury through an immersive car display and a dedicated branded booth designed to engage the event’s distinguished guests.
The Elite Cars attracted an audience of VIP guests, including prominent collectors, high-net-worth individuals, industry leaders, and social figures. Throughout the day, the booth became a natural gathering point—encouraging meaningful conversations, elegant networking, and moments of discovery in a setting defined by premium hospitality and attention to detail.
The display reflected the brand’s commitment to excellence, legacy, and timeless design. The Elite Cars invited guests to experience automotive artistry up-close, transforming the atmosphere into a refined point of interaction where craftsmanship and storytelling took centre-stage.
Surrounding the activation, the Opening Day unfolded as a visual celebration of automotive heritage, with an impressive lineup of 120 rally cars arranged in meticulous formation. Within this historic lineup, The Elite Cars’ activation seamlessly aligned with the spirit of the 1000 Miglia of honouring tradition while engaging modern luxury automotive-enthusiasts.
Through its presence at the 1000 Miglia UAE, The Elite Cars successfully brought a glimpse of showroom philosophy into an experiential moment—one that merged legacy with interaction, and prestige with accessibility. The activation stood as a refined introduction to The Elite Cars experience, reinforcing its role as a custodian of automotive excellence within one of the region’s most iconic motoring events.
Watch the recap of the event:
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