About Us

The Elite Cars is one of the leading and largest dealerships in Dubai specializing in world-renowned luxury car brands, including Land Rover, Jaguar, Aston Martin, Bentley, BMW, Volkswagen, Porsche, Mercedes-Benz, Ferrari, Lamborghini, and
Maserati to name a few. It was established by three talented gents, whose mission is to make the company a key player in the region’s automotive market.

Born out of high ambition, hard work, passion for luxury vehicles, and the goal to make dream-come-true moments, the company has come a long way shortly after its establishment in 2013. Some of the key ingredients that paved the way for this
success are our outstanding customer service, flexible finance options, and core values that spur innovation and a dynamic work environment.

As part of our company’s culture, we believe that luxury knows no bounds. Hence, we offer nothing but the widest variety of options to suit every customer’s taste, lifestyle and budget. Giving justice to our tagline “The True Definition of Luxury”, this
has enabled us to gain the respect of both local and international customers.


Our organization is the fruit of hard work, ambition, strategic planning, and the desire to make people’s dream of owning a luxury car a reality.

We started our journey in the Dubai market with only one showroom in June 2013. Establishing a good reputation among locals and expatriates alike through the quality products and services we offer, we have significantly grown in just a short period of time.

Currently, we have two branches in the country: one in Dubai (Sheikh Zayed Road) which we have two showrooms and a warehouse with over 500 luxury cars on display and one in Sharjah.


Our mission is to be a household name for new and pre-owned luxury cars in the region, as well as to make it possible for customers to own their dream car without spending a fortune like they would in the main dealership. We believe that luxury knows no bounds and it is not only for a specific social class. Hence, we strive to offer exceptional customer service and the most convenient finance options to ensure that car shopping will always be a fun and stress-free experience.


Our tagline “The True Definition of Luxury” serves as the key guiding principle to achieve our vision, which is to be the leading go-to car dealership in the UAE for new and pre-owned luxury cars. Luxury is embodied in everything we do from the quality of the cars we offer, our showroom, the professionalism of our sales executives, and our satisfactory after-sales service. We are confident that these elements will pave the way for us to get through the challenges in the industry and further cement our position in the region in the years to come.

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